About
The Zone is an engine for examining and presenting innovation in the areas of design, technology and community.
We took upon ourselves the connection between the Design Museum and the designer community. In the first stage, we identified the stakeholders and the challenges surrounding the relationship between the Design Museum and the designer community.
After many interviews with museum representatives, design bloggers, curators and the "client journey" of many Israeli designers, we found that the main challenges are:
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There are few meeting points between the designers and the design museum. Two parallel lines, very little interaction and integration.
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That the potential of the museum in creating and leading the connection between the stakeholders in the local design arena is not realised.
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Museum resources are limited.
As part of the work process, we met with the curator of the London Design Museum Alice Blake for a fascinating lecture and collaborative work, and presented the challenges we face. Alice, incidentally, tossed into space the remark "But you have a high-tech industry so well developed ..." And that was the missing part of our system.
Stakeholders and Values flow:
The Design Museum has chosen to lead an international design arena to examine and present innovations: "... to create, sustain and lead an active design arena for examining and presenting innovations in the field of design, in Israel and abroad, while becoming one of the leading thinkers in the international design arena" (from the museum's vision).
Indeed design has always gone hand in hand with technological innovation. And today's technological innovation is being created in the high-tech world. In Israel there is an advanced hi-tech industry, but it lacks design. And in many cases it is sold as a component for companies that understand the importance of design and develop a complete product. Design needs technology and technology needs design. Based on these insights, we formulated our proposal for a museum.
To our proposal we called THE ZONE - an engine for examining and presenting innovation in the areas of design, technology and community. An online platform for creating a synergetic system that brings together all stakeholders. A platform for discussing, sharing and rating professional content. A "playground" for designers, engineers and industry.
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With the help of the zone, the museum can actively explore the field of design on a scale not previously available to it, as it can harness the research community of designers and the high-tech industry. The platform will serve as a tool for monitoring trends, insights, new designers and human capital. A tool that generates discussion, ideas and active sieve. The zone functions as an amplifier and catalyst.
A scenario for a year of activity in The Zone:
